Digital Marketing

The Business Side of Sponsorship

Brand Objectives & How Athletes Fit In

Key Marketing Metrics in Action Sports

How Brands Think (The Marketing Department’s Playbook)

The Athlete KPI List

Tools & Systems to Track Your Value

Calculating Your True Market Value

Knowing Your Numbers

Leveraging Content for Maximum ROI

Increasing Audience Quality Over Quantity

Expanding Impact Beyond Social

Athlete Value Tracker – Master Worksheet

Growing Your Value (Before You Negotiate)

Reading the Brand’s Position Before the Meeting

Presenting Your Value (Like a Marketing Director)

Handling Objections & Counteroffers

The Negotiation Edge

Closing the Deal

Turning One Deal into a Multi-Year Partnership

The Sponsorship Playbook for Life

The Final Pitch & Long-Term Relationship Building

Examination

Final exam

Most athletes walk into sponsorship talks with nothing but their passion and a highlight reel. Brands? They walk in with spreadsheets, analytics, and a business plan. Guess who wins."Numbers Don’t Lie" flips the game by teaching you exactly how to see your career the way a brand sees it. You’ll learn the hard metrics that matter, how to track and grow them, and how to package that data so your value is undeniable.This is not a theory class. You’ll get tools, worksheets, and real-world examples straight from the trenches — the same calculations and frameworks used by marketing teams who decide whether you’re worth their budget.When you finish, you’ll not only know your worth — you’ll have the proof to make any negotiator think twice before lowballing you.

This insider-level course teaches action sports athletes how brands measure ROI, how to calculate their real market value, and how to negotiate sponsorships with the same confidence and data mastery as a marketing executive.

Numbers Don’t Lie: The Athlete’s Guide to Tracking, Growing & Selling Your True Value

Unlimited

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Numbers Don’t Lie: The Athlete’s Guide to Tracking, Growing & Selling Your True Value

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